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Blogs

• 
  Psychology behind marketing: Why do you spend money?
  In this article, we dive into how we are tricked into buying products by marketers. Techniques such as FOMO, Scarcity principle, etc are discussed
• 
  How to handle conflict of interest between labs vs patients
  This blog discusses a real life situation of conflict of interest during covid and the different solutions on handling conflicts of interest at a policy level as well as from a behavioural economics standpoint
• 
  How to set up a team structure in an Organisation
  Have you wondered what factors you should consider in choosing the #organization structure for a #software team? Read on to get answers…

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Making the simple complicated is commonplace; making the complicated simple, awesomely simple, that’s creativity – Charles Mingus